This was unexpected. For weeks, pundits were talking about the flexibility of polling (it looks like the major polls were ~3-4% points off) and the unknowability of the “Silent Trump vote” which came out en masse yesterday. This was yet another election where the experts were off in their predictions enough that it mattered in the end.
Social media matters. The idea that any press is good press undoubtedly assisted President Elect Trump during this election. Election-themed hashtags are here to stay. Additionally, our reliance on social media made it near-impossible to forget that yesterday was election day or who was running. Trump’s traditional “ground game” was non-existent in some places, but his social media furor helped alleviate those concerns. Our country is changing how we communicate and Trump did a solid job embracing that reality.
There are some intriguing parallels to the Obama 2008 election. Both Trump and Obama ran on outsider, change-centered platforms, a possible indication that the electorate really doesn’t really like either party just change. Both candidates offered rhetorically strong campaigns but did not rely much on rhetorical sophistication (“Make America Great Again” and “Hope and Change”). Obama and Trump have also “rewritten” the electoral map (insofar as you can rewrite anything that, by definition, changes constantly and very clearly every four years) in ways that pundits will be digesting and discussing for what will feel like endless election-cycles to come. Continue reading